Learner Objective: Examine one effect of evolution on behavior.
The media has made women like Barbie, blonde bombshells, the most appealing kind of women to our culture. A study by Kanasawa says that men prefer women with blonde hair because it is an indicator of youth. Because blonde hair evolved in Scandinavia, where people were forced to be clothed from an early age, men developed the notion that blonde hair indicates youth since most people lose their light hair in adulthood. Therefore, when men prefer women with light hair they a unconsciously searching for the youngest mate possible which would probably bear them the most children.
This study shows how evolution can change how we define attractiveness and our behavior towards potential mates. It also labels this version of a desirable women as more than just media created but also evolutionary.
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